This builds on the brilliant heritage of the region, dating back to catalogue businesses who all had strong and loyal customer engagement and have evolved into some of the digital players we see today as well as suppliers, merchants and trading houses who created and supplied much of the product that was important for many retailers' growth.” With some of the UK’s most successful online brands headquartered here, Manchester has become a modern hub which is at the core of the online fashion trade. “Manchester is a hugely creative and vibrant city, which is well and truly thriving having undergone a huge amount of transformation and investment over the year. “Manchester is still an important part of the fashion and retail industry and is home to a number of good companies such as Cooper & Stollbrand. It was said that the city's wet weather allowed cotton fibres to be separated more easily for cotton spinning. “It’s a well-located hub and it has a wonderful climate for producing garments as it nearly always rains,” he says - nodding to Manchester's 19th century status as "Cottonopolis", when it was the epicentre of Britain's cotton industry, responsible for 80% of global cotton yarn and fabric production. The city’s standing as an historic manufacturing hub may have declined in recent years, with garment factories’ strained by falling order volumes and increasing operation costs as brands shift production to suppliers in the Far East to reduce overheads, but Alger emphasises its importance and the opportunities it offers. “One of the things about Manchester is that a lot of people don’t know about it or think to go there, so it gives them the chance to realise what it has to offer as a city." “The fact that has chosen Manchester is very exciting,” he says. Paul Alger, director of international business development at the UK Fashion & Textile Association (UKFT), tells Drapers that as a fashion destination, Manchester “has a lot to offer” and that the Chanel show is an exciting step for its fashion scene. Bringing craftsmanship to the fore, Chanel's upcoming annual show will take place on 7 December and will showcase the artisanal skills of the 600 embroiderers, feather workers, goldsmiths, shoemakers, milliners, glove makers, embroiderers, tanners, and leatherworkers who work in the luxury brand's Métiers d'art headquarters in Paris.
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